AllergEase

Personalized Cooking App For Food Restrictions

+ Concept Development

+ Art Direction

+ UX/UI

+ Copywriting

+ Research

+ Naming

+ Advertising

Scope Of Work

App Walkthrough

For people with dietary restrictions, navigating food has always meant a world full of red lights restaurants that don't work, recipes that need to be modified, ingredients that have to be avoided before anything can even begin. This campaign flips that experience entirely. The green light becomes the symbol of freedom, the signal that everything ahead is already safe, already filtered, already made for you. Every recipe in the app is a green light — no scanning labels, no second-guessing, no compromises.

Advertising Campaign