Case Study Example

Here is a look at my design process using my project Golden Chapter as an example.

What are we making? Who is the audience? What does it need to communicate? What research is important to fully understand the topic of the project?

Define

Brainstorm and explore a wide range of creative concepts, sketching out rough logos, creating visual directions with a concept, and pushing past the obvious to find something unexpected and original that truly speaks to the brief.

Ideate

Take the strongest visual direction and begin translating it into actual deliverables, applying design elements like typography, color, layout, copywriting and imagery to bring the concept to life across the necessary formats and mediums.

Develop

Review, critique, and continuously refine the work until every detail serves the overall vision, revisiting typography, color, concepts, advertising, composition etc. with a critical eye, gathering feedback, and making intentional adjustments until the design feels complete, cohesive, and exactly what it needs to be.

Refine

Put Into The World

Publish and put work into the real world and see what kind of impact it creates.