UnScene

Magazine Exploring Beyond Mainstream Culture

+ Concept Development

+ Brand Identity

+ Art Direction

+ Publication Design

+ Copywriting

+ Research

+ Naming

+ Advertising

Scope Of Work

This campaign visually captures the truth that the most vibrant, exciting, and culturally rich scenes in the world are the ones hiding just beneath the surface of everyday life, using stark contrast between a dull, grey world above ground and an explosion of color, energy, and life below to challenge the idea that mainstream media shows us everything worth seeing. Each ad positions UnScene Magazine as the key to finding our more about these underground, niche scenes.

Advertising Campaign